sell in

British  

verb

1. (tr) to sell (new products) to a retail outlet to be sold to the public

2. (intr) to use the established system to one's advantage, rather than attempting to fight against it

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Example Sentences

Some spun it as a testing ground to figure out how human-made media and generative tech could work together sustainably, but that was always a tough sell in this AI slop era.

From Salon

“We haven’t had a crisis for a long time, that itself is a reason for concern, because if you haven’t had a crisis it means you haven’t had a reckoning, you haven’t had to sell in distress things that accumulate on your balance sheet that might not be marked correctly,” he said.

From MarketWatch

Wall Street has heeded a host of superstitions over its 230-year history, with traders wise to the bad mojo of using a red pen, the importance of wearing the same necktie during a winning streak, and always “sell in May and go away.”

From Barron's

One of the few investments the funds own that they can easily sell in times of trouble are bonds of collateralized loan obligations, or CLOs, which are backed by bundles of corporate loans.

From The Wall Street Journal

At the heart of all of that consumption is creativity and business savvy—the alchemic mix every brand needs to sell in a market like this.

From The Wall Street Journal